Digital Communications Insights

The Phillips & Phillips blog

How to create compliant Facebook ads for financial advisors

The key with Facebook ads is to specify your target audience and create your ad to appeal to your target, that’s marketing 101 right? Well over the past six months we've experienced some road...

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Jan 15, 2018 2:49:48 PM

Why should property managers embrace online reviews

It has always been important for customers to have a facility to provide feedback on a service they’ve received, but these days that feedback is published online for the rest of world to see, and...

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Jun 20, 2017 4:52:31 PM

10 content ideas for financial planners

In 2011, a  study conducted by the Custom Content Council showed that more than 70% of internet users preferred to get their information from articles rather than from corporate advertising. So,... Read More
May 20, 2017 2:10:00 PM

Making the case: why do lawyers need social media?

Law firms are only now starting to take advantage of the opportunities that technology brings – opportunities that almost all other industries have embraced for many years. Opportunities like...

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Mar 26, 2017 8:30:00 PM

How to respond to negative comments on social media

We operate several social media pages on behalf of clients that causes my heart to beat a little faster each time we get a notification that there’s a comment. It’s just the nature of the brands...

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Mar 4, 2017 2:30:03 PM

How to monitor social media in 10 minutes [infographic]

Social media monitoring is important because it puts the social back in social media. Brands and individuals who publish without listening are just screaming through a megaphone with no...

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Mar 4, 2017 1:04:44 PM

10 ways to use digital media to stand out at a business expo

Recently I went along with a client to assist them at their exhibition space during a tech conference in Auckland. They exhibit at just one conference each year so it’s a crucial event to generate...

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Mar 4, 2017 12:21:50 PM

LinkedIn image sizes 2017 [cheat sheet]

The new LinkedIn desktop experience - known as the 'Next Generation of Desktop', has undergone a significant redesign. The new look is now consistent with the mobile experience and has a similar...

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Mar 3, 2017 5:46:38 PM

How to make the most out of a new LinkedIn connection

How many times have you met someone after a networking event, added them on LinkedIn, then never talked to or seen them again? Probably too many. LinkedIn is an incredibly powerful business to... Read More
Feb 10, 2017 12:16:00 PM

How property managers can build a brand reputation using social media

Recently I sat down with property management consultant David Faulkner from Real-iQ to talk about social media in the property management and real estate industry.

In the podcast we spoke in...

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Jan 27, 2017 3:50:00 PM